Review – The Tipping Point

The Tipping Point by Malcolm Gladwell is a great resource and guide to aid any aspiring blogger or marketer. Gladwell first sets out to explain and identify why some trends stick, and why others fail terribly.

In the first chapter, Gladwell explains what he calls the “tipping point”. The tipping point is the moment that connects all of the individual events that have led to a certain trend. He also states the “Three Rules of Epidemics”: The Law of the Few, the Stickiness Factor, and the Power of Context. I found it interesting that Gladwell seems to stick to a formula – like solution to identifying trends and styles, and that most trends and styles have a very similar birth.

The Law of Few was the first factor that included three kinds of people: the connectors, the mavens, and the salesmen. The connectors are the people who have “connections” in many different networks, and therefore are able to relate between groups. The mavens are people that will help the consumers make decisions, and the salesmen are the people who will help shape the buyer’s decisions and choices with their great personalities.

The Stickiness Factor describes the unique quality that causes the trend to “stick” and stay in the minds of the consumers. Gladwell uses the example of children’s television shows and how they transformed over time into educational television. PBS’s Sesame Street was the major pioneer of educational children’s television and proved the fact that the show helped toddlers and young children develop literacy skills. Blue’s Clues was another example that came long after Sesame Street began, but continued to use these techniques that “stuck”.

The Power of Context is explained through the necessity of the environmental or historical moment being right in order for the tipping point to occur. Gladwell illustrates this through the example of small changes that altered the environment in New York City and caused crime rates to decline. By keeping neighborhoods looking nice and enforcing small laws, city authorities were able to create an environment that did not promote crime.

I thought the next point Gladwell raised was interesting: group size can influence the climax to the tipping point. 150 is the magic number. Groups less than 150 are usually intimate, interdependent, and efficient, while groups over 150 tend to lose these characteristics.

Gladwell continues on with the examples seen in the case study of the rise and decline of Airwalk shoes, and the cast study of suicide and smoking in teenagers.

Overall The Tipping Point conveyed great ideas and methods that should be used in PR and marketing. In order for a trend to materialize, work within the niche market and then find ways to appeal to a larger audience. As a beginning blogger, this was a great read to gain ideas and strategies to market my brand and appeal to specific groups.

A major trend that I can think of today are Ray-Ban sunglasses. After reading this book I became interested in how the Ray-Ban trend exploded. Wherever you go on a Gator game day, you see so many people in Ray-Ban sunglasses; the company definitely did something right and found their “tipping point”!

 

 

Blog Reviews: Part 2

As I continued reading all the blogs, these next three stuck out to me. I really enjoy to see people write about things that are so important to them.

A blog that really caught my attention was Tonia Borsellino’s, as she writes about what it means to be personable in all aspects of our lives. I think this is a great topic to make people aware of because so many people have forgotten what this means. I thought her post about being personable on social media was a great reminder, especially during this election time, that everyone deserves courtesy even if their opinions are different than yours. Words do hurt, and everyone should treat others as they want to be treated.

I also liked checking out Stefani Hunter’s blog about sports and fitness. Some of her posts include her workouts, sports clips, and Gator football updates. I really like her post about why you should try out Orangetheory Fitness. I’ve always been interested in taking workout classes there, so this gave me some more insight!

The last blog that stood out to me was Lauren Bromfield’s blog about dance! It was great to learn about her experience with dance as well as other interesting facts about dance that she shares. Her post about dance – health benefits informed me more on how dance is used as exercise not only for your body, but also a great way to take care of your mental health.

 

Blog Reviews: Part 1

During my time at UF, I have met some amazing people! It is great to be surrounded by students who value hard work and strive for the best. I think our diversity in the J-School also helps us to be better reporters.

I really enjoyed checking out my everyone’s blogs and seeing what they were writing about. I enjoyed Stephanie Byrne’s blog about her experience as a student and multimedia journalist at UF. Her post that really caught my eye talked about “unplugging” and how the we can become competitive and overwork in school and the newsroom, when sometimes we need to relax!

I also liked reading my friend Kelly Grosfield’s posts as an anchor and reporter for WUFT News. It was great to see examples of her work on air as an anchor and as a reporter creating the packages.I thought her post about the lion fish was a really cool story.

Another blog I liked checking out was Rachel White’s, where she puts a funny twist on everyday topics. The post I found interesting and funny was her post about dating apps, where she included a cute video titled, “Kids Make Dating Profiles for Adults.”

Its been exciting to see what everyone else is interested in and how their career at UF is going!

Liz

Growing up, my family was one of the most important things to me, and they still are. As a young child, both of my parents worked full time, so I stayed with my grandparents and became very close to them.

My experience in high school truly shaped who I am today. My life was centered around making excellent grades in hopes of getting into UF and practicing my golf game whenever  I wasn’t at school. My time on the golf course taught me perseverance, hard work, and honesty.

During high school, I had a few close friends, but my time with golf course restricted my social life. This made my family an even more important part of my life because they were always there for me.

One of the most exciting days of my life was when I got accepted to the University of Florida. It was a goal that I had worked hard for, and when I achieved it I felt like there was a future full of potential waiting for me.

Now as a senior at the University of Florida I have made many great connections that will last a lifetime. The friends I have encountered on this campus have impacted me in ways I am so thankful for. I know the people I have met through UF will continue to impact me in a positive way.